Craig’s entrepreneurial spirit started at the age of 13 when he formed a lawn company with his older brother. One thing was consistent throughout his professional life, Craig has always been obsessed with thinking “out of the box” about what information needs to be taught, and finding the most innovative way to teach it. He was a founder and partner of Leading Edge Medical Associates for over 20 years. As President of the Texas College of Emergency Physicians he has actively been involved with medical resident instruction. He has been adjunctive faculty for University of Texas Dallas Naveen Jingal business school of management. He has coached professionals of varying occupations as a certified executive coach. He formed and was the coordinator of a leadership academy in his physician group. Dr. Meek is a national oral board examiner for the American Board of Emergency Medicine. He enjoyed coaching young athletes who played sports with his 4 children. These experiences culminated in the formation of the Emergency Leadership Institute (ELI). “ELI is an experience and a team of professionals that is more than just innovative, it simply can’t be found anywhere else.”

Kelly Hitchcock opened his first gym at the age of 18 and has been actively involved in the fitness industry for over 30 years. Kelly firmly believes the future of health and fitness will focus more on the mind. “It’s not about changing people’s bodies; it’s about changing minds”. He has multiple certifications including behavioral change specialist, integrative neuro-linguistic programming practitioner, as well as certified fitness trainer. He is a featured writer and speaker for multiple organizations including CBS and NBC news. He is an accomplished athlete with multiple powerlifting and bodybuilding titles including a 1986 national powerlifting championship, and 1991 Mr. USA bodybuilding Championship, and he was a silver medalist in the 1987 World Bench Press Championship.

E. Parker Hays Jr. MD FACEP is a board-certified emergency physician, professor, expert speaker and certified coach. He has practiced medicine at the highest levels on 6 continents for over 30 years. He gravitated to coaching after decades as a mentor and director of high performing physicians-in-training. He has special interest in leadership mentoring, as well as expertise in effective speaking, communication, fitness, and evidence-based aging and longevity medicine. He is a co-founder of Lasting Impact Wellness Group.